We start by turning your release date into a working campaign calendar. Not a vague list of “things to do before launch,” but a sequenced, dependency-aware timeline: when assets need to be ready, when audience-building activity begins, when the campaign peaks, and how momentum carries through the release window itself. We look at your comparable titles’ rollout patterns to avoid the two classic mistakes — peaking too early, or waking up the audience too late.

This is where we get into the weeds with you.

• Trailer & Asset Sequencing: Which asset drops when, on which channel, to which audience segment — so your teaser, trailer and key art build a coherent narrative rather than competing for the same moment.
• Platform & Partner Coordination: Guidance on aligning your promotional push with distributor, platform, and festival marketing calendars, so your campaign complements — not collides with — partner activity.
• Budget Pacing: Advice on how to pace promotional spend across the campaign window, so you’re not front-loading budget on awareness when the campaign actually needs a push at the point of release.

Campaigns rarely go exactly to plan, and that’s where consulting earns its keep. We stay engaged through the live campaign window, available to advise as real-world conditions shift — a comparable title moves its date, a platform changes its promotional slot, press attention spikes unexpectedly. Rather than handing you a plan and walking away, we help you adapt it in real time.

• Weekly Check-Ins: Short, sharp sessions reviewing what’s working, what’s underperforming, and what needs to change before the next milestone.
• Course-Correction Recommendations: Clear, prioritised advice — not a fresh 40-slide deck — on what to shift when performance data tells a different story than the plan assumed.
• Post-Campaign Debrief: A concise review of what the campaign achieved against its original goals, and what that means for your next release.