• Performance Deep Dive: We connect to your analytics platforms (Google Analytics, CRM, etc.) to find the real story. We go beyond surface metrics to analyse your sales funnels, conversion paths, and the true ROI of your current marketing spend.
• Brand & Messaging Coherence: We review all your assets—from your website and sales proposals to your social media posts and email signatures. Do they tell one consistent, compelling story, or are they a chorus of conflicting messages?
• The Customer Journey: We map the path a real customer takes, from first hearing about you to becoming a loyal client. We identify points of friction where potential customers are dropping out and points of brilliance we can amplify.

• Competitor Benchmarking: We analyse not just your direct competitors, but also the “up-and-coming” players you might not see. How do they position themselves? What is their tone of voice? Where are they investing their marketing budget? Most importantly, where are the strategic gaps they’ve left wide open for you?
• Digital Footprint Analysis: We conduct a thorough review of your online presence—your search engine visibility (SEO), your social media authority, your online reviews, and your content’s reach. We assess how easily your ideal customers can find you, and what they see when they do.

The outcome of this audit is a brutally honest, plain-English report. It clearly outlines what’s working, what’s broken, what’s being wasted, and where your greatest untapped opportunities lie. It’s a no-fluff “State of the Nation” document that provides the evidence base for every strategic recommendation we make in the subsequent phases.